Henry Ford once said, “If I’d asked my customers what they wanted, they’d have said a faster horse.”
While it’s important to listen to your customer, you should also stay within your vision. Ford also commented that history is not worth anything. All people want is tradition, until you show them something untraditional that improves their productivty. “We want to live in the present and the only history that is worth a tinker’s damn is the history we make today.
So get feedback from your customer, but blend that with truly trying to solve the problem that exists in your original vision. Many of you started your business to solve a problem you had originally. Is your problem solved?
Whether you are creating softare or silverware, be aware how the customer influences your product blueprint. Remember, the customer is not always right, ’cause guesswhat, the customer might not always know what is best for them!