If your customer is wasting time searching for your website, they will also be wasting water. In an article, The Coming Clash Between Water and Energy, the author comments on how your customer can “take a bath” in their search.
“Robert Osborne, an enterprising water blogger, calculates that a single Google search takes about half a milliliter of water. Just a few drops, really. But the 300 million searches we do a day take 150 000 liters. That’s a thousand bathtubs of water to power the data centers that handle the world’s idle curiosity. We challenge you to find an activity more trivial than a search engine query.”
Will this change the world? Probably not, but it is a tangible reminder of the importance of wasted search time. You need to be found VERY easily, and for any chance at a conversion you need to make it just one VERY easy click away.
Help your customer or clients take a short shower, instead of a painful bath.